Vernon and Kelowna businesses should ask: What exactly is SEO and why is it important?

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Over the last 10 years or so I’ve watched local Vernon and Kelowna businesses slowly embrace the reality that having an online storefront is just as important as having a physical one. I remember when only a small percentage of local businesses were online. Many of the others had decided that traditional yellow-pages listings had always worked and that websites … Read More

BC Web Design

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The value of having a good website cannot be understated. The value of having a website and having it seen by others is a valuable asset indeed. Having a site without traffic is like having a store front with no advertising; you won’t have anybody visit because they don’t know your there. To have a successful web design site, there … Read More

Growing your business – Basic PR strategies (part 3 of 3)

rayadminArticles, BC Business Coach, Blog

Today I’m going to touch on the importance of community involvement when it comes to good public relations. It’s important to realize here that “community” means a lot of different things to a lot of different people. Depending on the scope of your business or service, you may want to define your community as the local area, the whole district, … Read More

Growing your business – Basic PR strategies (part 2 of 3)

rayadminArticles, BC Business Coach, Blog

In part one of “growing your business” we discussed the importance of understanding and communicating with the media. In this section we’ll explore networking as a method of improving your public relations. Networking is a valuable skill and one that every business owner should work on perfecting. In fact, most business owners do work on their networking (in clubs, associations, … Read More

Public Relations and the importance of Clarity

rayadminBC Business Coach, Blog

Although a certain degree of focus and attention should always be paid to marketing, too many business owners spend too little time on establishing good PR. Marketing is a powerful tool that, used properly, attracts potential clients and raises brand awareness. However, marketing is a paid tool where the message is entirely controlled by you and, believe it or not, … Read More