So you have a website for your business but nobody is visiting it – what do you do? Although a fully researched SEO campaign would be the most effective solution there are a few things you can do right now to help Google and other search engines find you. These 3 tips may not put you at the top of page 1 for any searches, but they’ll get you closer and that’s a start.
Tip #1 – Write a compelling Title and Meta Description
It’s no longer the most important SEO factor to consider but it’s still pretty high on the list in my opinion. Make sure your website title takes advantage of the new width for Googles search results by making your title at least 45-50 characters long (60 at most). Likewise, your sites description can be 160-200 characters long – plenty of room for a small captivating blurb on why your business is so awesome.
Keep in mind that Titles and Meta Descriptions are an art form in the world of SEO. It’s not just about writing something catchy, but writing something that is short, eye-grabbing, and uses words that are relevant to your industry. Take your time with these – writing something unique and well planned will result in a high click through rate and relevant traffic while writing something short and generic will result in penalized ranking and a lack of interest from search engine users.
TIP: You have the space to include the name of your local town and city as well as some basic information about your service or product. If possible, mention your location at least once to make sure that search engines know it’s important.
Tip #2 – Consistent NAP’s
Make sure your website and business are submitted to as many local directories as possible. You’re going to have to do a little research for this one – searching for the name of your location + “business directory” will usually return a list of the most relevant directories in your area. What you want to pay particular attention to is your NAP (Name, Address, and Phone Number). Make sure that your information in each directory is consistent and accurate – having inconsistent or contradictory NAP’s out there will confuse search results and ultimately hurt your ranking.
Don’t forget Google My Business! One of the largest business directories in the world, Google particularly likes to rely on the information within it’s own database. Register and Claim your business here (https://www.google.com/business/) and take the time to optimize your information. Add photos of your location, upload your logo, choose specific and relevant categories, and even enter your store hours (if possible). The amount of effort and information you put into your listing will have a direct impact on how credible and relevant your business appears to search engines.
Tip #3 – Reviews Matter
Asking customers for a quick review is one of the quickest and cost effective ways to improve your local credibility as well as your websites rank. If you have a facebook page for your business, ask your followers to leave a review on the page itself. It only takes a few minutes and generally people will be more likely to do so simply because they’re already logged in.
Once your Google My Business listing has been submitted and verified, you can also ask your customers to leave a review on Google. Google Reviews are probably the most beneficial reviews to harvest but are slightly less convenient than facebook reviews simply because a visitor to your site may not already be logged in to Google. It may sound like a small request but remember that every link a visitor has to click increased the chances of them simply leaving the page. To make things easier on your visitors, provide a link directly to your Google review section (https://support.google.com/business/answer/7035772?hl=en).
Following these 3 tips will help you get established online but won’t necessarily put you on Page 1 of search results on their own. Your sites performance in search engines will depend on a number of factors (content, social reach, links, etc) and only an ongoing campaign will be able to address those problems adequately. Contact Us to discuss your options or Click Here to get a quick 1 Minute SEO Audit of your website for free.